The Problem With Aquasana And Dr. Mercola’s Water Filter

Aquasana’s Water Filter

Dr. Mercola’s “Pure & Clear” water filter

Recently I wrote an article about Dr. Mercola’s water filter. In this post Read Here I discussed the problem I see with Dr. Mercola’s water filter. I discussed the problem with NSF Certifications and saw none on his site, or the product that he was promoting. Dr. Mercola had been promoting a previous brand of water filter, (known as the “Pure & Clear”)  which is now discontinued. The new water filter he is promoting as the “Pure & Clear”   looks identical to the Aquasana but is being marketed by him and his company as the “Pure & Clear” water filter.

Now forgive me if I’m wrong, but the two product photo’s seen here look strikingly similar. However, this is not the problem. Again, my concerns are the fact that neither of these products are NSF Certified! Aquasana products are marketed by a company called “Sun Water Systems”. If you go to the NSF website and do a search, you will find that neither Sun Water Systems, Aquasana, or Dr. Mercola’s “Pure & Clear” water filters are certified and have never been NSF Certified.

Today, I again decided to do go to Dr. mercola’s Live Chat line to find out if in fact the water filter Dr. Mercola is promoting is indeed the Aquasana brand and to find out if is NSF Certified.   I chatted with a nice lady named “Jennifer” . You may follow along our chat here:

Thanks for contacting us. Please hold a moment while we route your chat to a specialist.
Jennifer L has received your message and will be right with you.
Please wait, connecting to server…
Connected!
Jennifer L says: 13:19:38
Hi, my name is Jenny. How may I help you today?
Laura says: 13:19:51
Can you tell me if the new water filters are nsf certified?
Laura says: 13:20:09
They look identical to the Aquasana brand filters.
Laura says: 13:20:13
Are they the same?
Laura says: 13:23:32
hello?
Jennifer L says: 13:23:33

The new water filtrations systems are NSF certified. Unfortunately, we do not have the manufacturers information so I can not tell you if they are manufactured by Aquasauna. I do apologize.

Laura says: 13:24:06
can you point me to the nsf certification document claims?
Jennifer L says: 13:24:31
Yes. One moment while I find the link for you.
Laura says: 13:26:53
ok
Jennifer L says: 13:29:08
At this time we do not have the NSF certification in a PDF file. I can give you the link for manual which includes the percentages of the contaminates the Pure and Clear water filter takes out. I would also be more then happy to e-mail you the NSF certification as soon as we have that available.
Laura says: 13:29:49
that link didnt work Jennifer
Jennifer L says: 13:30:47
I do apologize. I just copied and pasted it into my web browser and it pulled up the PDF file.
Laura says: 13:30:57
ok
Jennifer L says: 13:31:07
What does the link tell you when you copy and paste it?
Laura says: 13:31:32
nope.. still doesnt work
Jennifer L says: 13:32:06

Is there an error message?-

Laura says: 13:32:34
ok..it worked now. Thank you Jennifer
Jennifer L says: 13:33:18
Your very welcome! Is there anything else I can help you with today?
Laura says: 13:33:37
Thats it for now ..thanks Jennifer
Laura says: 13:34:04
Jennifer
Laura says: 13:34:16
This does not mean that it is NSF Certified.
Laura says: 13:34:27
The product is not Certified by NSF
Laura says: 13:34:48
You can not claim that a product is NSF Certified if in fact it is not.
Laura says: 13:36:00
Testing Performed under NSF Standards 42 and 53 and in accordance with the California Department of Health Services
Drinking Water Treatment Device Program. (This does not mean it is nsf certified)
Jennifer L says: 13:36:18

Our water filtration systems are certified by NSF. We do not have the certification i a PDF file yet. I do apologize. I will be more then happy to send you the link to the certification when we convert it into a PDF file as I stated earlier in our conversation.

Laura says: 13:36:31
I would need to see NSF documents
Jennifer L says: 13:37:19
As I stated earlier, I will be more then happy to provide that to you as soon as it becomes available.
Laura says: 13:37:21
Tested to NSF standards does not mean NSF certified
Laura says: 13:38:23
It is illegal to claim that a product is NSF Certified if in fact it is not. Aquasana products are not NSF Certified. It is obvious that the product Dr. Mercola is promoting is Aquasana Jennifer.
Jennifer L says: 13:42:09

Once again, we do have documentation stating that the product is NSF certified. I would be more then happy to get that e-mailed to you as soon as it becomes available. I am looking through our training notes right now to see if I can provide you with more information right now. One moment please.

Laura says: 13:42:22
k
Laura says: 13:43:52
I can tell you by going to the NSF website that there is no listing for the aquasana water filter or Dr. mercola’s pure and clear water filter Jennifer.
Laura says: 13:46:32
You may search yourself: http://nsf.com/Certified/DWTU/
Jennifer L says: 13:50:34
I do apologize for the wait. I do see that in our notes, it stares that the filtration system was certified by the Underwriters laboratories, California department of health and services and NSF. I do not see out filtration system listed on the NSF website. I will most definitely look into this matter further for you. May I e-mail you as soon as I have this situation clarified?
Laura says: 13:51:33
No need Jennifer. I am in the water filter industry, and I can tell you for a fact that the product (if it is Aquasana) Is NOT NSF certified.
Laura says: 13:52:53
You will need to be very careful when telling customers that the product is NSF Certified, since it is not. This is considered deceptive advertising and could be punishible by law.
Jennifer L says: 13:54:00
I do apologize for any confusion. I will be looking into this matter further. Is there anything else I can help you with today?
Laura says: 13:54:27
Thats it for now. Thank you Jennifer. Have a good weekend.
Jennifer L says: 13:55:00

You also.

Jennifer L left this room.
Well, there you have it again. I was seriously hoping that Dr. Mercola would do his research and promote a product that is NSF certified, but again, even he has not done his own research and has most likely himself been duped into believing that the products he is promoting is NSF certified. Take my word for it, It is Not! Always look for the NSF seal when researching water filters. Looking for customer reviews on the Aquasana water filter? Vistit this link.
This video will help you to understand why NSF certification is important when chosing a water filtration system for your home.

About NSF International: NSF International, an independent, not-for-profit organization, helps protect you by certifying products and writing standards for food, water and consumer goods (www.nsf.org). Founded in 1944, NSF is committed to protecting public health and safety worldwide. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment. Additional services include safety audits for the food and water industries, management systems registrations delivered through NSF International Strategic Registrations, organic certification provided by Quality Assurance International and education through the NSF Center for Public Health Education.

PLEASE NOTE… Since this article was written, the Aquasana/Pure & Clear water filter has been NSF Certified. You will find the NSF certification here: http://nsf.com/Certified/dwtu/listings.asp?CompanyName=aquasana&submit1=Search+by+Manufacturer&Program=DWTU

Comments

  1. I’m confused because the title of this article, which still pulls up when researching Aquasana, states that this system is not NSF certified. Yet a tiny paragraph at the bottom states that it now is NSF certified. Glad I read all the way to the bottom, or I would have been turned off of this filtration system. Seems like this article should place that correction at the top in an effort to be upfront with readers.

  2. Laura, it is a testament to you that you took the “bull by the horn” and explored this issue with Dr. Mercola’s office. I see it all the time how uninformed people are about the water they drink and how easily they are duped into thinking they are getting a bargain when they hear that the water “tastes better.” While tasting better is a good thing, that’s only the beginning of the story; there is so much more to healthy water that’s hidden below the “radar.” That’s of course, why we have the Multipure!
    Even the NSF certification is easy to misunderstand by the uninformed. As you and I know, “NSF certified” and “Testing to NSF Standards” are not equivalent statements, in fact they differ greatly. But, how are the uninitiated to know?
    Thanks for sharing your knowledge with me.

    Britt

  3. Also, they mention Californa certification. I went to that site and California doesn’t certify SHOWER filters. That is deceptive.

  4. Good eye on that one Cory! I noticed that too, but figured if people dont do their research, they will pay for it. Problem as I said, is they are taking advantage of unsuspecting customers…. Being that Dr. Mercola is such a respected “authority” on such topics. Not to mention the fact that now that Dr. Mercola has aligned himself with Aquasana, how many Aquasana affiliates are losing sales. I’m surprised that they have any affiliates left to promote their product.

  5. It should also be mentioned… the fact that not only is Dr. Mercola selling water filters that lack the proper certification, but at quite the price hike as well. I see no difference between the shower filter sold on Aquasana’s website listed here.. http://www.aquasana.com/product_detail.php?product_id=2

    In comparison to Mercola’s “pure and clear” listed here, except for well.. the price of course. For 15 more dollars you get the same filter and a very deceptive lengthy description to make you feel as if you are getting much more.

  6. Cassidy McIntire says:

    Interesting post…As an avid mercola supporter and daily reader I was a bit surprised to see this! Other than the link above about the reviews of the aquasauna counter top filter, do you have any info suggesting the main whole house systems from Aquasauna/Mercola are bad? NSF compliance is a plus but any other info?

    Would you suggest any other systems over this one? We are in the market

  7. Thank You Katrina. Yes it is. Many consumers are uneducated, and when a prominant doctor with thousands of followers are duped into believing a product is NSF certified, It just really gets to me. Dr. Mercola really should know better.

  8. Good for you Laura! Thanks for bringing attention to this! It is important for the consumer to know what they are purchasing and that it will perform as advertised!

    I am posting a link for my customers to this post! I believe it is important information for people looking for a water filter for their home or business.

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