International Bottled Water Association Fights Back

“In the past few months, activists have made claims that the bottled water industry ‘manufactures demand’ for bottled water,” said Tom Lauria, IBWA vice president of communications. “But the truth is that demand for bottled water is ‘consumer driven’, and our video illustrates this important difference by giving viewers insightful background information about the industry and the true reasons of bottled water’s widespread popularity.

This is about the lamest video rubuttel by the International Bottled Water Association (IBWA) aimed at anti-bottled water activists I think Ive seen yet. And whats up with the chipmunk voice?


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