Nestle's New Campaign Targets Hispanics – bnet.com

In its new campaign for Pure Life bottled water, Nestle pulls off a rare feat for a food and beverage company. It manages both to hawk a product and deliver a useful public health message.The campaign, which is aimed specifically at Hispanic moms and called “Better habits for a better life,” touts the health benefits of drinking water and asks moms to replace one sugary drink each day with water. TV commercials feature a mother in a supermarket trying to decide between soda and bottled water. ...[READ MORE]