Bottled Water Sales are Down!

Bottled Water Sales are Dropping! This is great news! More consumers are saving every penny, and choosing to drink tap water instead of expensive, wasteful, bottled water. What does this mean? We are winning the fight against bottled water! We have a long way to go, but this is definitely a great start! Food and Water Watch is reporting a 12.6 percent drop in sales! Nestle is working harder to gain back consumer confidence. Watch out for more deceitful advertising. Hanging on for Pure Life Why ...[READ MORE]

Nestle's New Campaign Targets Hispanics –

In its new campaign for Pure Life bottled water, Nestle pulls off a rare feat for a food and beverage company. It manages both to hawk a product and deliver a useful public health message.The campaign, which is aimed specifically at Hispanic moms and called “Better habits for a better life,” touts the health benefits of drinking water and asks moms to replace one sugary drink each day with water. TV commercials feature a mother in a supermarket trying to decide between soda and bottled water. ...[READ MORE]