The Story Behind Our Obsession with Bottled Water by Peter H. Gleick

Gleick, a freshwater expert, is the author of Bottled and Sold: The Story Behind Our Obsession with Bottled Water. In the book, he examines how drinking water was commodified and branded over the past 30 years, turning what was once a free natural resource into a multibillion-dollar global industry — while raising questions about the taste and safety of drinking tap water.  "I think for the most part, we have great tap water," Gleick tells Terry Gross. "It's not always the case — but it ...[READ MORE]

Nestle's New Campaign Targets Hispanics –

In its new campaign for Pure Life bottled water, Nestle pulls off a rare feat for a food and beverage company. It manages both to hawk a product and deliver a useful public health message.The campaign, which is aimed specifically at Hispanic moms and called “Better habits for a better life,” touts the health benefits of drinking water and asks moms to replace one sugary drink each day with water. TV commercials feature a mother in a supermarket trying to decide between soda and bottled water. ...[READ MORE]

Multi-Pure Rolls Out Bottle-Less Water Coolers

The long awaited bottle-less water coolers have arrived! If your tired of paying for high priced water delivery, lugging and storing those cumbersome 5 gallon water jugs, and worrying if BPA is leaching from your bottles, bottle-less Water Coolers offer a healthy alternative to bottled water.  With a bottleless water dispenser, you'll never have to change heavy jugs of water, or worry about bottle storage. Bottleless water coolers also offer choices of water temperature; cold water, ...[READ MORE]

The Presidents 2008-2009 cancer pannel reports more than 260 contaminants in drinking water.

Source: 2008-2009 Annual Report ~ Presidents Cancer PanelEnvironmental Working Group ~ Preventing Cancer: 9 Practical Tips for ConsumersAmericans’ drinking water comes from groundwater and rain that fills streams, reservoirs, rivers, lakes, and ultimately, the oceans. Chemicals improperly stored and disposed of by industry and individuals alike soak into the soil and eventually leach into groundwater. As clouds and rain, water absorbs chemicals in the air. As a result, the water we drink is ...[READ MORE]

Become A Certified Bottle-Less Water Cooler Specialist With Multi-Pure

 Multi-Pure is VERY excited to present our new bottle-less water coolers! All of our independent distributors are invited to attend one of two online training sessions which will provide you with the information and tools you need to professionally offer these new products to your customers. Your attendance and participation will earn you a specialized certification that will set you apart from other Multi-Pure distributors, as well as help you build your business. Date: ...[READ MORE]

National Drinking Water Week May 2 – 8, 2010

Source: US Environmental Protection AgencyCelebrate National Drinking Water Week! May 2 - 8, 2010May 2nd - 8th is National Drinking Water Week! This year, EPA Headquarters and our Regional Office in New York are preparing to attend the New York Children's Festival on May 18, 2010. Over 1900 4th grade students from area schools will learn about drinking water protection through a hands-on classroom lesson, The Incredible Edible Aquifer. Each child attending will have an opportunity to make their ...[READ MORE]